Just finished the able radio leaflets. I have designed one but altered the colour designs, one in the original able radio colours and one in my suggested colours. The one to the left is a design I created with their original colours. The one to the right is my version to represent able radio’s company in a more professional manor still keeping a bit of their colours but toned down to look more tidy and modern. The top design is the back of the tri-fold. The bottom design is the inside of the leaflet.
The design itself
The pointed objects coming out of the right hand sides is an idea I came up with: people drive around listening to the radio or have radios in their homes and the aerial can be pulled up in layers. I used the outline to create a stereo volume channels to represent music and the radio. Also if you look at it landscape it looks like a city skyline.
Able Radio is a live, online, radio station presenting shows at the heart of the disabled community.
As the first live station of its kind, our remit is to move forward with disability and restrictive medical
conditions. Great music, information and chat presented by a multitude of presenters, each adding
their own unique style, focussed on the ability in disability. Able Radio was founded in 2006 by a
group of volunteers passionate about improving the everyday lives of disabled people. The enterprise
grew rapidly through demand and now plays a pivotal role within the disabled community. Beyond
on-‐air broadcasts Able Radio engages with numerous organisations and individuals across the UK
via training, outside broadcasts and remote satellite centres.
Funding from The Big Lottery has assisted in this rapid development with the introduction of a small
professional management team to drive operations and future expansion. Underpinning all activities
are a team of dedicated volunteers, most living with a disability themselves. Able Radio is however
not a charity, but a social enterprise. This means that it is dependent for most of its operational
costs on earning income and must become fully self-‐sustaining by the beginning of 2013.
Graphic Design has been presented by Able Radio and has requested us to re-brand their company with a new logo, and leaflets, brochures etc.
Here is their site: http://www.ableradio.com/
Here are my experiments with creating a new logo:
These were the first attempts but not very experimental.
The logo’s below are more developed into better ideas. I began to think about the radio industry and think of things it can relate to like headphones and music notes. As ‘b’ and ‘d’ represent a similar look-a-like to headphones I highlighted them in the colours of able radio. Then started to play around with the bridge of the head phones. The last one I decided to use a music note 🙂